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Digital twins, built from real conversations

Simulating a billion Indians,one real person at a time.

Every twin begins with a real conversation, in the person’s own language. Bring them together and you can put any question to India — a product, a price, a message — and hear back before you decide.

Bring us your questionSee what we do
  • English
  • हिन्दीHindi
  • ଓଡ଼ିଆOdia

The idea

A billion people. Not one of them average.

Averages and invented personas describe a typical Indian, and nobody you need to reach is typical. A twin starts from one real person and answers the way they would. Add them up, one conversation at a time, and you can hear from a city, a state, a country.

  1. One person

  2. A panel

  3. A state

  4. A country

A billion

What you can do with it

What would you ask India?

Talk to one person’s twin, compare a few side by side, or put a question to a whole panel at once, and see the answers split by place, age and household, with the reasons behind them.

  • Talk to one
  • Ask a few
  • Ask a whole panel

  • Price & pack

    Test a price move or a smaller pack before it reaches the shelf.

    • “Your usual ten-rupee packet stays at ten rupees but has a little less in it. Would you notice?”

      Ask us this

  • Concepts & launches

    Narrow ten ideas to the two worth taking into the field.

    • “A new soap costs the same and comes in half the plastic. Would you switch to it?”

      Ask us this

  • Money & payments

    Hear how people feel about borrowing, saving and paying, in their own terms.

    • “Your payments app offers a small credit line, free if you repay within the month. Would you switch it on?”

      Ask us this

  • Films & streaming

    Set a release window and a ticket price before the marketing money is spent.

    • “A film in your language opens in halls this Friday and streams a month later. Hall, app, or skip it?”

      Ask us this

  • Getting around

    Find which barrier to an electric two-wheeler to remove first, place by place.

    • “What would make your next two-wheeler electric: a lower price, a longer battery guarantee, or a charging point where you park?”

      Ask us this

  • Health & public messages

    Pick the message people would act on before anything is printed.

    • “Before the hot months, which would change your day: “Stay in the shade from noon to four” or “Keep water with you”?”

      Ask us this
See everything you can do

Your question isn’t here?Bring it to us

Who do you want to hear from?

Tell us who you need to understand and what you would ask them. We’ll show you what a panel of twins can tell you.

Bring us your question

or write to hello@twinsetu.ai