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What you can do

Put your question to the people you need to reach.

Every twin answers in the terms of the real person it was built from. Talk to one, compare a few side by side, or ask a whole panel and see the answers split by place, age and household.

TwinSetu’s conversation screen. The question: “But if I suggested a new brokerage account to you, which seems interesting to you, would you subscribe to it right away?” The twin, who goes by the made-up name Prasanta, answers: “Not right away, no. Even if it sounds interesting on the surface, my instinct for anything involving money would be to research it thoroughly first.” It goes on to say it would ask for the details and not drag its feet for long if they checked out.
From TwinSetu’s conversation screen: the latest question put to a twin, and its full answer.

A real answer

One twin, one question.

This is TwinSetu’s own conversation screen: the latest question put to one twin, and its answer. The twin goes by a made-up name; the person behind it is real.

Three ways to ask

One person, a few, or a whole panel.

  1. Talk to one

    A conversation with one person’s twin: ask, follow up, and see what each answer rests on.

  2. Ask a few

    Put the same question to a handful of twins side by side and compare how they answer.

  3. Ask a whole panel

    One question to everyone on a panel at once, with the answers split by place, age and household, and the reasons behind them.

Who it is for

Thirteen kinds of team, and what they might ask.

A few of the questions a panel of twins can take. Pick one to start the conversation with us, or bring your own.

  • Price & pack

    Test a price move or a smaller pack before it reaches the shelf.

    • “Your usual ten-rupee packet stays at ten rupees but has a little less in it. Would you notice?”

      Ask us this

    • “If your favourite biscuit came in a smaller pack at a lower price, would you buy it more often?”

      Ask us this

  • Concepts & launches

    Narrow ten ideas to the two worth taking into the field.

    • “A new soap costs the same and comes in half the plastic. Would you switch to it?”

      Ask us this

    • “Would you pay a little more for a pressure cooker that tells your phone when it whistles?”

      Ask us this

  • Money & payments

    Hear how people feel about borrowing, saving and paying, in their own terms.

    • “Your payments app offers a small credit line, free if you repay within the month. Would you switch it on?”

      Ask us this

    • “Would you let an app round up every payment and put the change aside for you?”

      Ask us this

  • Films & streaming

    Set a release window and a ticket price before the marketing money is spent.

    • “A film in your language opens in halls this Friday and streams a month later. Hall, app, or skip it?”

      Ask us this

    • “Would you pay for one streaming app if it carried every new film in your language?”

      Ask us this

  • Getting around

    Find which barrier to an electric two-wheeler to remove first, place by place.

    • “What would make your next two-wheeler electric: a lower price, a longer battery guarantee, or a charging point where you park?”

      Ask us this

    • “Would you take a shared electric auto to work if it cost the same as the bus?”

      Ask us this

  • Health & public messages

    Pick the message people would act on before anything is printed.

    • “Before the hot months, which would change your day: “Stay in the shade from noon to four” or “Keep water with you”?”

      Ask us this

    • “Would a reminder from your local health worker get you to a free health check sooner than one from a doctor?”

      Ask us this

  • Telecom & data

    Find the plan change that keeps people, before you make it.

    • “Your data plan rises by thirty rupees a month but adds a second connection for your family. Would you stay, or switch?”

      Ask us this

    • “What would make you move your mobile number to another network tomorrow?”

      Ask us this

  • Online brands & shopping

    Learn what makes a first order happen, and what brings a second.

    • “Would you order skincare online from a brand you have never heard of if returns were free?”

      Ask us this

    • “What stops you from ordering groceries online more often?”

      Ask us this

  • Insurance

    Hear how people think about cover before you design the product.

    • “If a health plan for your parents cost the same as your monthly phone bill, would you buy it?”

      Ask us this

    • “What would make you trust an insurer to pay a claim?”

      Ask us this

  • Government schemes

    Find out why people do not take up what they are entitled to.

    • “If you were eligible for a free gas connection, what would stop you from applying?”

      Ask us this

    • “Would you rather apply for a scheme at a local office or on your phone?”

      Ask us this

  • Education & skilling

    Test a course on the people it is for before the first batch is run.

    • “Would you give up your Sundays for a free communication course that ended in a job interview?”

      Ask us this

    • “What would make you trust an online course enough to pay for it?”

      Ask us this

  • NGOs & development

    Shape a programme around the people it is meant to reach.

    • “Would you join a women’s savings group that met once a week near your home?”

      Ask us this

    • “Who in your village would you trust to tell you about a new programme?”

      Ask us this

  • Newsrooms & media

    Know which story people will read before you write it.

    • “Would you pay a small amount each month for local news in your language?”

      Ask us this

    • “Where do you first hear about something important happening in your town?”

      Ask us this

Who do you want to hear from?

Tell us who you need to understand and what you would ask them. We’ll show you what a panel of twins can tell you.

Bring us your question

or write to hello@twinsetu.ai